According to my Feedburner account there are currently 2,542 people who subscribe to Civil War Memory via RSS Feed (the vast majority through Google Reader). That seems like a pretty good number to me, but at the same time I am told that I “Reach” 0 people. What is Reach? “Reach is the total number of people who have taken action — viewed or clicked — on the content in your feed.” So, am I correct in assuming that my RSS readers never click through to view the blog or is there a problem with this statistic? What am I not understanding about RSS Feeds?
Feedburner and Blog Subscriptions

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{ 7 comments… read them below or add one }
Hmm…I don’t know about the statistics, but I do click through occasionally. Probably nine times out of ten, though, I just read it through GoogleReader.
Thanks. This would suggest that there is something wrong with Feedburner.
I click through all the time.
I also click through — like when I want to comment.
Google recently bought Feedburner so I am wondering if they are still working to get things in order. Anyway, it’s nice to know that people are clicking through. It seemed pretty ridiculous.
Kevin – in order to track Reach, you must turn on “Item Views” in “Configure Stats” on the Analyze tab. I would also recommend turning on “Item link clicks” so you can see how many people click through from the feed to your site.
Thanks Steve. I will definitely look into that.