According to my Feedburner account there are currently 2,542 people who subscribe to Civil War Memory via RSS Feed (the vast majority through Google Reader). That seems like a pretty good number to me, but at the same time I am told that I “Reach” 0 people. What is Reach? “Reach is the total number of people who have taken action — viewed or clicked — on the content in your feed.” So, am I correct in assuming that my RSS readers never click through to view the blog or is there a problem with this statistic? What am I not understanding about RSS Feeds?