Today I came across the art of Ben Sakoguchi. Much of his work fits into his Orange Crate Label series.
The 67-year-old Sakoguchi recalls seeing the labels on crates outside his parents’ small grocery store in San Bernardino. Years later, while scouring swap meets near his home, he discovered that the 10-by-11-inch images had become coveted collectibles. Sakoguchi experimented with the format and found that the pastoral elements of the labels made it easier to tackle controversial topics, including AIDS and 9/11. “When I paint with these labels,” he says, “it’s disarming, no matter the subject. People don’t want to be lectured about politics or race, so I use images and colors that soften the blow.”
Here are a few of my favorites.