Confederate generals such as Robert E. Lee and Stonewall Jackson were used to sell a wide range of consumer goods at the turn of the twentieth century throughout the South and beyond. Interestingly, this G.E. advertisement appeared in the New York Tribune. Let’s hear it for the cultural reach of the Confederate body servant.

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5 comments add yours

  1. Aside from the obvious–seriously???—I remember that Emory Thomas makes much of Lee’s fixation with getting socks from home. But I didn’t realize that it was a common enough trope in 1920 for an ad man to use it.

    Oh, and here’s a photo of a pair of Lee’s socks: http://tinyurl.com/jbp39gk

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