Dixie Outfitters

A few months ago I had a conversation with Alan Levinovitz, who teaches at James Madison University. As a new member of the community there were a number of things that struck Alan as strange and begging for explanation. At the top of the list is the local Dixie Outfitters store in Harrisonburg, Virginia. Alan Read more

Update: Brooks Simpson provides additional analysis. Check out the new summer t-shirt line from Dixie Outfitters. The company has already created custom t-shirts in response to the popularity of H.K. Edgerton and the Virginia Flaggers. Now it is coming out with a new shirt for the members of the Southern Heritage Preservation Group or as Read more

Once again, the courts have supported the right of school districts to ban students from wearing clothing that includes the Confederate flag.  The most recent case involved a school district in South Carolina in which a student repeatedly clashed with school administrators over a number of t-shirts that likely were purchased at a local Dixie Read more

It should come as no surprise that the Sons of Confederate Veterans attributes yesterday’s unanimous decision by the Texas DMV as another attack on Confederate symbols and “Southern Heritage” more generally.  It may surprise you to learn, however, that the leadership of the SCV at the turn of the twentieth century likely would have viewed Read more

Among the images that Civil War Times magazine has chosen to use for my co-authored article with Myra Chandler Sampson about Andrew and Silas Chandler includes the well-known t-shirt by Dixie Outfitters.  We wanted to use something that reflects the story’s popularity as well as the mythology that surrounds the two.  This one has got Read more

I still don’t quite understand how a city of Southerners can discriminate against themselves, but logic probably isn’t a top priority when you are marketing to the fringes of society.  The other question is why did the designers choose to substitute the First National for the Confederate battle flag Read more

Token Confederates

Unfortunately, today I stumbled upon the new line of Dixie Outfitters t-shirts.  I was particularly impressed with their emphasis on the Confederacy’s diversity.  It was also interesting to see who made the cut for their “Modern Day Southern Heritage Heros” as well as the quotes for the “Reveal the Truth” lines of t-shirts Read more

Looks like the newest line of Dixie Outfitters t-shirts is now available and with this little gem you are likely to be noticed miles away.  Actually, I can’t tell whether we are supposed to celebrate black Confederate soldiers or H.K. Edgerton.  Doesn’t this look utterly ridiculous when you put it up against this Read more

As some of you know I use the Dixie Outfitters website to give students in my Civil War courses a sense of the continued hold of the Lost Cause on our culture.  In addition to examining the page devoted to their preferred view of the Civil War we do a quick survey of some of Read more