Turning Likes and Followers Into Sales

A good friend of mine recently set up a Facebook page for her forthcoming book on the role of Christianity in shaping the concept of race in early Virginia.  She asked friends on Facebook as well as her Twitter followers to go ahead and “like” the page and within a couple of days had reached 100 fans.  Pretty good showing, but creating a Facebook page or Twitter account for a book is the easy part.  The challenge is in turning those social media connections or virtual clicks of support into sales.

Now I am certainly no Chris Brogan, but over the past few years I have learned a little bit about turning likes and follower into sales.  Of course, whether what I’ve learned actually pans out will be seen in the next few weeks.  Here are a couple of suggestions.

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What the SCV’s Defeat in Lexington Means

I suspect that the Confederate flag story out of Lexington will go viral by the end of the day.  No doubt, we will be treated to the standard mainstream media narrative of an unfinished Civil War as well as the overly defensive posture of the SCV.  Already we’ve heard from Brandon Dorsey, who is the local SCV commander in Lexington:

As far as I am concerned, this is little different that some states shutting down all their public schools to avoid desegregation and then claiming their motivation for closing them is of no concern because they screwed over everyone.

Oh brother.  Pass the hyperbole.  The SCV and other heritage groups have staked everything on the display of the Confederate flag.  It’s all or nothing.  Any attempt at limiting its visibility is seen as an attack on their history and heritage as if they alone have a monopoly on the Southern past.

The days when the Confederate flag represented a people, a culture, and a history are over.  Thankfully, we now live in a time when an ever wider spectrum of voices are able to make their voices heard and they are adamant that the flag ought not to be displayed on public property and/or supported with taxpayer dollars.  Why?  Because of its history and nothing the SCV or anyone else says or does can change the flag’s symbolic connection to a history of violence and racism.  I suspect that most reasonable people would agree that there are settings in which its display is appropriate and even necessary, but that is a discussion the SCV will not consider.

This has nothing to do with hating the South or “evilizing” the Confederacy.  That is as unimaginative an argument as one can make and as we have seen it will lead to the SCV’s continued marginalization in society.  The SCV’s decision to stake everything on the flag reflects a simplistic understanding of the very history and heritage that they claim to defend.  Instead of wasting limited resources on court cases, television ads, and airplane banners they should be thinking of creative ways to share the rich history of the Confederacy and their ancestors in their local communities.

When it comes to the Confederate flag the SCV is doomed to fail and they deserve everything they get.

Sons of Confederate Veterans Lose in Lexington

This just in:

A legal battle to fly the Confederate flag from the street light poles of Lexington died today at the hand of a federal judge.  In a written opinion, U.S. District Court Judge Samuel Wilson dismissed a lawsuit against the city filed by the Sons of Confederate Veterans.  The lawsuit challenged an ordinance, passed last year amid public furor, that limited the types of flags that can be flown from city-owned light poles.  Lexington City Council’s decision to fly only the city, state and national flags was “eminently reasonable,” Wilson wrote in a 10-page opinion released late today.

The Sons of Confederate Veterans had claimed that the city abused their free speech rights — banning the battle flag because of its controversial nature.  But in granting the city’s motion to dismiss the lawsuit, Wilson wrote that the city’s alleged motivations do not override the fact that the ordinance is content-neutral on its face.  By allowing only flags that represent government to be displayed on its light poles, the city essentially banned all private displays, including not just the Sons of Confederate Veterans but also two universities and several fraternities that have previously been allowed access to the poles.  For that reason, the city argued, the ordinance did not shun a particular cause and thus was not subject to First Amendment attack.  Wilson agreed, writing that to allow “a city-owned flag pole to serve as a public forum could suggest that government has placed its imprimatur on private expression.”

Another View of the Virginia Flaggers

Accompanying text:

This video was taken yesterday outside of an establishment created to foster understanding, creativity and yes…expression. However type of expression has many negative and absolutely hateful associations and should not be tolerated. Young people don’t forget why this should not be tolerated! As for the black woman in the video…yes, the one who is proudly waving the flag…..of all examples to set….why this one?? The choice to do something in public is a choice that only you can make….but please, help me understand why you needed to wave THAT flag in public!!??

On the Black Confederate Front

H.K. Edgerton

Today I completed a rough draft of an essay on John Christopher Winsmith and his servant Spencer for the NYTs Disunion column.  Winsmith’s letters are incredibly rich and help to sketch a constantly evolving master – slave dynamic during the first sixteen months of the war.  As a teaser consider the following reference to Spencer accompanying Winsmith on picket duty in northern Virginia in September 1861:

I took Spencer along to carry my knapsack [etc], and Ralph and I with him stopped at a house on the road, and drying ourselves thoroughly had a most delightful rest.  Sunday just after daylight we left and joined to Regt.  Then we proceeded to Upton’s Hill in sight of Munsin’s to do picket duty.  The enemys lines are not so near the former as the latter place, and therefore our men got no shots at the Yankees.  The view was fine, and just such as I have described in a former letter as having enjoyed from Munsin’s.  Occasionally in the distance we could see the Yankees moving about, but no fight occurred during our stay.

This is the only time that Winsmith acknowledges this role in his letters, though I suspect it was quite common among officers at least during the early stages of the war.  One wonders how many of these Yankee sightings of black men in Confederate ranks were of this nature.

Head on over to Andy Hall’s Dead Confederates site for an excellent post on the pensions that were handed out to former servants/slaves at the turn of the twentieth century.  This is one of the most misunderstood aspects of this subject.  It looks like the recent decision in Union County North Carolina to recognize former slaves as if they occupied a position akin to a soldier was premised on their having been granted pensions.  Do yourself a favor and read Andy’s post.

Finally, today I got a call from Ken Wyatt, who is the director of Colored Confederates: Myth or Matter of Fact?  I was interviewed as a talking head back in 2009.  It’s been shown at a number of film festivals, but other than a preview I have yet to see it.  Fortunately, it is being shown this weekend as part of the Roxbury International Film Festival here in Boston on Sunday at noon.  I am looking forward to commentary by H.K. Edgerton that goes way off the deep end.